seriously retirement in the sunshine belt of the U.S.A. Hence, any retirement situations and ideas you entertain should be workable and applicable in the Southern U.S. from the East Coast to the West Coast. Let's go further along in our newspaper. Newspapers are rich in potential and present many avenues through which you can market a service or product at not too great an expense, that is, your selling costs can be comparatively small via use of newspaper ads appropriately placed and classified. This is, incidentally, also true of Classified advertising in the telephone directory. The next heading goes "Business Opportunities." Here we must be cautious. Most business opportunities aren't, not really. But again there may be some genuine business opportunities. Here is a tempting one which advertises "small capital investment nets 25% annually." It offers to set you up in a coin-metered Westinghouse Laundromat, one that need not be attended. Open 7 days a week, 24 hours a day. Ideal for chain operation and absentee ownership. Offer customers use of laundering machines at up to 50% less than regular laundromats. Attractive tax situation—fast depreciation factor. Aid and assistance given. Will finance you up to 80% of investment costs. For information write ALD, INC., 3545 N. Clark St., Chicago 13, 111. Does this ad present any interesting possibilities? Dream a moment. Then whale the tar out of your dreams. Do you have anything left of a practical nature? On the surface this looks good, even to me. I have seen laundromats all over and some are gold mines in their present mode of operation. Let's look further! Hey, I am beginning to see a hand here. Several businesses are being offered for sale by one individual, several different businesses. Can this guy possibly own them all? I doubt it. I'll bet he is in the business of selling businesses. What's his pitch? I am inclined to call him up tomorrow and find out. But as I was saying, there is not necessarily a lot to be gleaned from most offerings in businesses. Many people are trying to dump a headache. Some are not. Some must sell. Most are small businesses. Oh boy, here's a bargain! "Jewelry Store. Sell complete stock, assets and good will. $8,000 inventory and $1,500 in fixtures. Asking $3,000. Owner must retire due to ill health." What's the catch here? This is too good a bargain to miss! The owner must
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