drinking was widespread and where Americans were popular. Greece was his choice. When I met Bob he was getting set to go into business—bringing popcorn to the Greeks. I have a sneaking suspicion that by this time every bar in Athens is carrying the stuff. I'm not particularly suggesting that the readers of this book go into the popcorn business. The point I'm trying to make is that many of our American "institutions" are taking root abroad and there are scores of opportunities to put your American "know-how" to work. I was not jesting above when I suggested that an ice cream freezer and a good formula for American type ice cream would put you in business in half the countries of Europe. Except for the ultra-expensive spumoni and casata of Italy, ice cream in Europe, and especially southern Europe is lousy. It's also ridiculously expensive, especially in view of the fact that milk is surprisingly cheap. It's also my belief that American candy would make a fabulous hit. I don't know of anyone who has tried this, but I think that an American candy shop would go over with a bang in any of the countries covered in this book. Fudge, taffy, divinity, I have never seen in Europe. Americans living abroad would go overboard for it, not to speak of the Europeans who on an average are more inclined to have a sweet tooth than we at home. Next: Chapter 15 - Morocco
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