I have covered other guides in this book so will not go into detail with Miss McGuigan's other than to mention the items in which she differs from Trimm's Guide to Majorca and Art Buchwald's Paris After Dark. For one thing, this is a book rather than a pamphlet and the charge is consequently higher. It is also more thorough than any of the others, containing in all 225 pages of text and illustrations and then, in the back, a supplement of more than fifty pages of ads. Yes, I said fifty pages. Every tourist business in town seems anxious to get into Dorothy McGuigan's book, some of them even run full page ads in color. There's no mystery why they want into the ad section of her book since it makes no bones about writing up in the text those restaurants, hotels, shops, nightclubs and other businesses that advertise with her. I have a sneaking suspicion that the rates she charges aren't particularly low. Certainly they shouldn't be because she really delivers in circulation among the high spending American tourists. I would estimate that it costs Dorothy McGuigan something less than $400 to print Vienna Today. And the ads alone must total up to several thousand dollars. She had been bringing out new editions yearly since 1981, and each year, of course, the advertisers must renew. It looks like a gold mine to me and why this isn't being done in more tourist cities is a mystery. Athens for one, Madrid for another, Lisbon for another, Copenhagen for another, Amsterdam, Brussels, Nice, Monte Carlo. There are a multitude of tourist cities where it would go over with a bang. For further information check what I've said on guides under the chapters devoted to Spain and France. § CASE HISTORY No. 4. Somewhere in these chapters devoted to Europe I've wanted to touch upon the growth of the motel in Europe. I've heard of several Americans who have opened these establishments but know none personally so I'll have to treat the subject in a general way. As an example I might as well mention Austria's first motel which was opened in 1985 on Austrian Federal Highway No. 1 at
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