"telling you job and investment opportunities. Articles giving you basic information on how to retire in glamorous Florida."

For the first few editions Art and Phil mimeographed the Bulletin getting their information from releases from the U.S. Employment Bureau, the Florida newspapers, from the library, from every book and magazine that they could find giving pertinent information on the subject.

The Bulletin was a success from the beginning. The subs that grew.

And suddenly Art realized that he had a saleable thing here for Floridian advertisers. He went around canvassing real estate agents and others who would be interested in these thousands of northerners who wanted to retire in the Southland.

And the ads that these dealers ran (especially at first) really pulled. Some of the Economou's advertisers claimed the Bulletin the best medium they had.

By now the Florida Opportunity Bulletin was being printed in magazine form and on slick paper. A local printer in Coral Gables (near Miami) did up the job for them, supplied them with necessary "cuts" to use as illustrations for ads and such.

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