As I write this, I am sorry for the space limitation of this book. Each one of these sections of our land could easily use a full chapter to describe in proper detail. However, it will be possible to dispense with such treatment since full information is as near as your public library.

CASE HISTORY No. 1. This is one of my favorite examples of how a young couple without capital, broke out of the rat-race and started a project that in short order put them in a very nice income bracket even while they were living in one of the premium spots of the United States enjoying the tops in climate, recreation, com­panionship and the other attributes of a "paradise" here on earth.

Their names are Arthur and Phyllis Economou and a few years ago their business which they had developed in New York fell on bad times in spite of the fact that they had worked themselves to the point of collapse. Bankrupt, they left the north and went to Florida where Art had to look for any job at all to keep them going. In fact, he told me that at one time he washed dishes in a second rate restaurant.

But neither Art nor Phil are the types to wash dishes for a living—not for long. Art saw an opportunity, saved out of his meager earnings enough to get it going.

And thus the Florida Opportunity Bulletin was born.

The Economous estimated that there must be literally millions of people in the United States who would like either to retire or to get jobs in Florida. Many, many of these had probably been dream­ing of it, or even semi-planning it, for years. Art figured that they would pay to be shown the way.